David Goodman joins Sotheby’s as Digital and Marketing chief

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David Goodman started work on Monday as executive vice president of Digital Development and Marketing for Sotheby’s.

Goodman is based in New York and reports to Tad Smith, the company’s president and chief executive officer. He joins Sotheby’s from The Madison Square Garden Company, where he was the president of Productions and Live Entertainment, overseeing the company’s premier productions and franchises. Previously, he spent more than a dozen years at CBS, where he was most recently the president of CBS Live Experiences, following key positions at the company including president of CBS Interactive Music Group and president of Digital Media and Integrated Marketing for CBS Radio.

“Sotheby’s brand and how it is used to serve clients online and offline is the keystone of our future growth.” said Tad Smith.

“David’s creativity in developing and implementing broad digital, mobile, and live event strategies has delivered results across a number of industries. He is an expert at getting an organization to punch above its weight when it comes to marketing through social media or other digital innovations.”

Goodman added: “As one of the world’s great brands, I am energized by Sotheby’s esteemed history and unrivalled expertise. I look forward to leveraging that authority across all platforms to achieve even greater growth for the company.”

 

Picture credit: walknboston/Creative Commons license.