Alan Koh, the Affordable Art Fair Singapore’s marketing manager since it arrived on the Singapore Art scene five years ago, has been promoted to the position of fair director.
During his time with the Affordable Art Fair, Koh has played a leading role in positioning the biannual event as accessible, fun and friendly.
His career in the art industry began in 2007 when he was appointed marketing executive at Sotheby’s Institute of Art in Singapore.
Three years later he joined the fledgling Affordable Art Fair as ‘right hand’ to then fair director, Camilla Hewitson. Their first fair – in November 2010, attracted more than 50 galleries and 9,500 visitors and achieved S$1.75 million in sales.
At last year’s November fair, the number of galleries had risen to a record-breaking 108, visitors doubled to 18,200 and sales tripled to nearly S$5 million.
“While Alan’s contribution to the success of the fair can be measured in pure numbers, he has brought a lot more to the fair – a great natural flair, amazing drive and excellent leadership,” said founder and CEO, Will Ramsay.
“The incorporation of fresh new ideas year-on-year has ensured that the Affordable Art Fair has gone from strength-to-strength, including key partnerships with major local and international brands,” he added.
Regional managing director Asia, Camilla Hewitson, said: “Alan has played a pivotal role in growing the fair to become the ‘not-to-be-missed’ event on Singapore’s annual art calendar.
“His unique insights into the local market have been invaluable in shaping the Fair to appeal to a vast range of young would-be and established collectors both in Singapore and beyond.”