Art weekend unlocks the mysteries of Mayfair

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Artist Mat Collishaw and Chef Mark Hix in HIX Mayfair

Advice for art collectors will be high on the agenda at the second Brown’s London Art Weekend, which takes place in the London district of Mayfair and St. James’s from July 3-5 2015.

For 150 years Mayfair’s galleries and auction houses been a focus for art collectors. This event sets out to celebrate this London heartland and its many art galleries.

Some 100 galleries and auction houses will open their doors to the public for the event, which includes talks, walks, and exhibitions.

“Brown’s London Art Weekend is a celebration of the art in Mayfair,” said Sophie Darley, director of communications, Brown’s Hotel.

“This event provides the opportunity for collectors and enthusiasts to explore over 100 art galleries in one special area of London – Mayfair and St. James’s.  Over the course of the weekend there will be free talks in the galleries, gallery walks curated by a range of famous faces from the art world, VIP art talks in Brown’s Hotel and a special ‘Mark Hix and the artists’ menu in HIX Mayfair.”

The talks at Brown’s Hotel will cover topics such as how to start your art collection, fashion in art and the history of art.

A large team of volunteers will be on hand to help visitors navigate their way between the discreet upstairs salons of old master dealers to the cavernous white halls of the leading contemporary galleries and auction houses. There will be a series of suggested themed routes, plus formal tours from Brown’s Hotel.

“Brown’s Hotel is frequented by artists, dealers, gallery owners, collectors and enthusiasts, and the purpose of Brown’s London Art Weekend is to celebrate the huge diversity of the art available in Mayfair and also to demonstrate that these galleries are in fact very accessible and welcoming,” said Olga Polizzi, director of design, Rocco Forte Hotels.

Last year was the first Brown’s London Art Weekend and I was so pleased that we had such support from Westminster Council. This year the event has gathered pace and we are partnering with The Royal Academy of Arts, who will be hosting the Burlington Gardens Festival on Saturday 4th July as part of Brown’s London Art Weekend.”

The full programme of activity can be found at www.brownslondonartweekend.com.