Sotheby’s appoints chief marketing officer

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Sotheby’s has appointed Alfredo Gangotena, a veteran marketing executive, as chief marketing officer.

Gangotena joins Sotheby’s from MasterCard Worldwide, where he most recently was the chief marketing officer. Previously, he was chief executive officer of Hutchison-Priceline in Asia/Pacific. He also served as president and executive chairman of the Asia/Pacific region for the Henkel Group of Germany. Prior to that, he held senior general management positions with Proctor & Gamble, served as chief executive officer of Universal Music-Polygram in France, and also as senior vice president and marketing director for Dinsneyland Paris.

Gangotena will serve as Sotheby’s brand steward and lead an integrated worldwide effort encompassing all the company’s communications platforms. He will assume his duties early in 2014.

“We are very happy to welcome Alfredo to Sotheby’s. He will be responsible for shaping and delivering Sotheby’s brand message globally – what we say through digital, advertising, catalogues, the press and philanthropy,” said chief operating officer Bruno Vinciguerra. “He is well-versed in strategic brand positioning that’s focused on affluent clients, has led digital efforts to drive revenue opportunities and build brand and customer engagements, and he has deep experience working in Asia, Europe and the US.”